Center for High Performance
August 2011




CFHP Center for High Performance
Issue No. 12 August 8, 2011
Susan_Annunzio

Someone once said, “One is not paid for having brains, but for using them.”

Unfortunately, many workers in companies today find that their brainpower is seriously underused.

When I taught MBA students at The University of Chicago, Booth School of Business I would ask my class, “How many of you think your brain was fully utilized at your last job?” Out of 40 students, typically one or two would raise their hands. Since Booth’s students are among the best and brightest in the world, this is very sad.

In what ways are you unintentionally signaling to your employees to leave their brainpower at the door? This month’s newsletter explores how companies undermine the return on their most important asset, people!

To learn more about how to maximize the return on your team’s brainpower, attend our upcoming course, “Leading Through Uncertainty.” You’ll find more information below.

With kindest regards,

Susan

Getting Return on Brainpower

Watch Tom Mendoza discuss the importance of using employees’ brainpower.

Are you compelling employees to leave their brains at the door?

It’s astounding how many smart, well-educated, well-paid people are underutilized by their employers. The most costly line in any corporate budget is human capital, and yet many companies don’t get maximum return on that investment.

There are a variety of reasons why companies underutilize their people, but the most pervasive is that senior leaders, whether intentionally or not, send the message to employees that their input is not valued. If people receive that message enough times, they shut down completely, and the company squanders their brainpower.

When senior executives’ behavior includes habitually rejecting suggestions for doing things differently, cutting people off before they can explain their rationale for a particular idea or approach, blaming others when something goes wrong, or making most important decisions with only a few key people, the implicit message is “turn your brain off because others are doing the thinking for you.”

Even if an executive tries to soften the blow – the effect is the same as if he had said, “I’m not interested in hearing what you have to say.”

If your senior team appears to make all the decisions without the benefit of others’ ideas, it’s not surprising that innovation and growth suffer. When people’s brains shut down their emotions kick in. They either do exactly what they are told even if they don’t believe it will achieve the desired result, or they deliberately sabotage the project. Either outcome can result in lost revenue, re-dos and unrealized returns.

On the other hand, if you create an environment in which people can do their best thinking, your company has a much better chance of making decisions that will get it through tough times and allow it to thrive in good times.

A top executive at Best Buy made the point well in an interview with the Wall Street Journal. “Look at why big companies die,” said Shari Ballard, Best Buy’s executive vice president of retail. “They implode on themselves. They create all these systems and processes — and then end up with a very small percentage of people who are supposed to solve complex problems, while the other 98 percent of people just execute. You can’t come up with enough good ideas that way to keep growing.”

Jack Welsh, former CEO of General Electric, once told the story of a plant where the day shift had much better production than the night shift. Nothing that executives tried solved the problem. One night Welsh visited the plant. He wrote a number in red on a blank wall, and then walked away. When crewmembers learned that the number was the units the day shift produced, they beat the number. Left to their own devices they solved the problem that baffled the leaders.

Welsh’s story is a clear reminder that when you treat smart people like they are smart and don’t do their thinking for them, the results can be amazing. To realize return on your biggest investment — your people — you have to invite their brainpower in the door.

QUICK LINKS

Leading Through Uncertainty

The global economy is just beginning to emerge from the longest and deepest recession since the Great Depression. Since 2008, the Center for High Performance has seen evidence that hard times are a fertile breeding ground for fear-based behavior. We have often seen leaders obsess about what they have to lose, rather than thinking rationally about what steps they need to take to win.

It is time for senior leaders to get past fear-based, emotionally driven behavior and focus on the proven factors that accelerate high performance, even in times of uncertainty: valuing people, optimizing critical thinking and seizing opportunities. It is time for executives to move beyond short-term thinking and concentrate on achieving long-term results.

Leading Through Uncertainty helps leaders confront harsh realities, adapt quickly to change and seize opportunities in the face of ambiguity.

Date: February 16, 2012

Location: Fortnightly Club, Chicago, IL

Early-bird Price: $825/attendee

Click here to visit our event page to obtain more information and register for the course.

CFHP Center for High Performance

440 West Superior • Chicago, Illinois 60654 • T 312.595.9104 • F 312.276.4256

www.centerforhighperformance.com