Kate Baumgart Hogenson is a highly qualified senior professional specializing in strategic marketing and analysis. She has years of experience in customer relationship management, loyalty initiatives and direct and interactive marketing–from the perspectives of agency and client. She has a track record of sustaining profitable results in competitive markets, and is well-versed in data mining, market research, promotions and multicultural marketing.

Clients who have benefited from Kate’s work include Four Seasons, Star Alliance, Marriott, United Airlines, Lufthansa, Equity Residential, Allstate, Amazon, Best Buy, American Eagle Outfitters, Hewlett-Packard, AutoNation, UNITE, AT&T Wireless and Sprint. She has been a strategic marketing consultant for agencies and consulting firms including Digitas, Gray Kirk/VanSant, Brierley and Partners, Metzner-Schneider Associates, Protocol Marketing, and Lincoln & Hyde.

Before beginning her consultancy, Kate was senior director of strategy and account planning for Brierley and Partners, Inc., the company that pioneered the concept of customer relationship management. On the client side, she has marketing experience in a number of positions with Ameritech, United Airlines and Procter & Gamble.

Kate has an MBA from Yale University, and a B.A. in English from Northwestern University.